SFDC CRM: What the Acronym Means and How to Take Over an Inherited Org
A 90-day plan for inheriting a Salesforce org: what to freeze, what to audit, and what not to rebuild in month one.
CRM Strategy
Customer Relationship Management: What It Does, What It Costs, and What It Won’t Fix
A working definition of CRM, the three jobs it has to do, and the places where a new system makes a sales problem worse.
