Best CRM: How to Choose One When Your Team Has a Number to Hit
A decision process for sales leaders: score the shortlist, run a four-week pilot, and negotiate the terms that decide the three-year cost.
crm adoption
Customer Relationship Management: What It Does, What It Costs, and What It Won’t Fix
A working definition of CRM, the three jobs it has to do, and the places where a new system makes a sales problem worse.
